If your interest in horror started when you were a kid, chances are you still can’t get enough.
A survey of 2,000 American adults who celebrate Halloween found that more than two-thirds (68%) of Americans surveyed enjoyed horror movies as children, and that number is still strong at 73% today.
In fact, almost two-thirds (65%) saw their first horror movie before they were 11, and another 60% agree that watching your first scary movie at a slumber party is a right of passage.
But as adults, supernatural and paranormal films (43%), along with psychological thrillers (40%) and slasher films (30%) tend to be fan favorites.
An overwhelming majority (84%) of respondents agree that scary movies are a staple of the Halloween season.
During “spooky season,” Americans watch an average of five different scary movies, though 23% will enjoy 10 or more.
Almost half (46%) indulge in scary movies to get into “spooky season mode”, while 43% will give themselves a scare for the sake of tradition.
However, almost a third (29%) admit that horror is their favorite genre, regardless of season.
Conducted by Talker Research on behalf of HI-CHEW, the survey aimed to create Halloween profiles based on their fear tolerance level.
The results revealed that 19% consider themselves to be “big hounds” or those who seek as much gore and gore as possible. These respondents also enjoyed a higher level of fear and dread than their peers in childhood (85%) and are more likely to enjoy tasty Halloween candy (34%).
Kitch-y classic Carls prefer the usual flicks and some B-grade horror (10%) and fruity candy (23%), while Ghostbusters (22%) find joy in all things paranormal and were second for from horror. fans as children (78%).
On the other hand, the “family-friendly French” (30%), tend to choose activities that the whole family can enjoy, and most enjoy the Halloween tradition of trick-or-treating (54%). Scaredy cats prefer as little horror as possible. Only 36% of those surveyed enjoyed scary movies as children and only 34% enjoy them today.
“Many respondents (23%) say their favorite Halloween tradition is sharing their favorite parts of the holiday they enjoyed as children with their family today,” said Teruhiro Kawabe (Terry), Senior Representative for the US and President, CEO of Morinaga America, Inc. “Whether you enjoy watching scary movies or look forward to trick-or-treating, the Halloween season can bring families together with movies, traditions, treats and more.”
Regardless of their tolerance for horror, most Americans believe the best parts of Halloween are going trick-or-treating or giving out candy to trick-or-treaters (55%), watching scary movies (54%) and decorating homes theirs (50). %).
More than half (54%) even admit that their scary movie preferences are reflected in their Halloween decorating choices.
Another thing Americans can agree on is that scary movies are best enjoyed with a snack, like popcorn (61%), French fries (47%) and pizza (44%).
Seven in 10 (71%) are also likely to choose a bowl of candy to complement their Halloween movie viewing experience. Most (77%) prefer individually wrapped candies over loose leaf (15%).
In fact, it only takes an average of 43 minutes into a movie before the candy bowl needs refilling.
According to the results, family-friendly Halloween moves are best paired with candy canes (21%), while paranormal and supernatural content should be enjoyed while eating something chocolatey (37%).
Fruity candy goes best with animated horror movies (20%), and if a slasher movie is on screen, Americans are more likely to enjoy Halloween-themed candy (18%), such as
“Halloween and candy go hand in hand, and there are a variety of candy options to choose from to satisfy all preferences during the season,” Kawabe said. “Whether you prefer chewy, fruity, sour or soft candies, you can’t go wrong with a mix of your holiday favorites.”
Survey methodology:
Talker Research surveyed 2,000 Halloween-celebrating Americans; the survey was commissioned by HI-CHEW and administered and conducted online by Talker Research between August 9 and August 16, 2024.
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